Yesterday morning, I spent a good amount of time and gas tooling around West L.A. in search of the much talked about Missoni for Target line. Why? Because I am a moron. I actually imagined that there would be something left at 10 a.m. when Target opens at 8 a.m., and we live in an annoyingly trendy part of Los Angeles. Not my smartest move. 
Target did a genius job of marketing this line to women, because there was nothing but Missoni shit dust left by the time I arrived. Actually, I think two women were fighting over the Missoni shit dust as I was leaving.   
Like me, these women were enchanted by television commercials, fashion blogging hype, and limited quantities. Basic supply and demand. Make everything in limited supply, sell out, and everyone will want it, right? 

I totally fell for it. What was I even doing there? Did I really want certain items that bad, or was I just blinded by the overwhelming demand for zigzag patterned everything? 
As I walked past some stylish young ladies with their Starbucks for Target lattes in one hand, and their Missoni for Target doodads in the other, I overheard one of the women say to her friend, “I heard people slept over night for this.” 
At that point, I realized that I was totally out of my league. I was waiving the white flag for fear that I might get maimed over a pair of knit socks. Also, I had things to do and I couldn’t wait around all day for them to re-stock.
It’s not that I’m too old to take on a shopping challenge, it’s just that I am too easily irritated to block out the hyper, screaming masses. I don’t do Black Friday for this very reason. 
Just writing about this “shopping” experience has overwhelmed me. I need to go rest now. Maybe I’l find some stuff online, maybe I won’t. But, I’m not going back into that snake pit again. 
Anyone score some good stuff? I will live vicariously through you. 
September 18, 2011



  1. BigAppleNosh

    September 14, 2011

    I'm a total fashion amateur, so I guess it's good that I don't think this is my style at all! Or else I'd be very sad that I didn't get to a Target 🙂

  2. Geek in Heels

    September 14, 2011

    Haha I didn't even know that Missoni was launching a Target line until my SIL was telling me about her crazy shopping experience yesterday! She said that the Target she went to was sheer chaos — people were shoving, fighting, and gathering everything they could into their shopping carts without even looking (these were obviously the eBay'ers). I try my best not to even leave the house on Black Fridays, so I'm glad that I stayed clear of the Target-Missoni launch!

  3. Ashley

    September 14, 2011

    LOL @ Missoni shit dust! I'm out of the loop as I just saw the snazzy secret agent commercial for it yesterday for the first time. I guess I can finally say I have a reason to be thankful for my (lack of) style?

  4. Michelle

    September 14, 2011

    it was interesting watching it play out online – seeing major news orgs. run stories on the madness was surreal to me.

    i don't do black friday either. actually, while i am a die hard shopper i typically prefer to get my fix from the comfort of my own home, firmly planted in front of my laptop 🙂

  5. Chanel

    September 14, 2011

    I hadn't even heard of this line before yesterday. But after googling what it was… I'm not really a fan. Just not my taste at all. I don't see what it is to fight over. I mean it's not like Louis Vuitton is on sale at target hahaha (just kidding…kinda)

  6. Amanda

    September 14, 2011

    Oh man, it was craziness! I didn't even attempt to go, but I had no idea it would be as bad as it was!!

  7. -J.Darling

    September 14, 2011

    Wow! I'm tired just LISTENING to all that! I'm not a Black Friday shopper either (though My Sailor swears he'll break me of that – but I luck out this year as he'll be deployed – not sure that's "lucky" but it's the bright side!). I like the patterns, but not all together. I'm sure it'll be restocked soon and, once the novelty wears off, you can score whatever you like, without having to arm wrestle the trendies. Just look out for those Starbucks Beverages! Those hot drinks could make dangerous shopping weapons! lol (Great post! Very funny!)

  8. babychin

    September 15, 2011

    Never even HEARD of Missoni til yesterday!! From a man at that.

  9. Katie

    September 15, 2011

    Tuesday was crazzzzyyy. I just watched it unfold online, mostly…but I did get a pair of flats when I stopped by at around 2:30pm to see what was left. Then, a lady offered me $20 to give her the shoes out of my cart. Um….I probably should have taken the cash, but I really did like those flats…

  10. roberta

    September 16, 2011

    I was able to score some neat housewares online- that I later saw on ebay for 5x the price! Since we do live on the edge of the universe, I figured that the Missoni craze would escape our semi-local Target. A week after the Liberty of London launch, no one had even touched it! Alas, Missoni was hit pretty hard this week. Today there were rainboots, suede heels, lingerie, and candles. If any of those interest you, let me know!

  11. Amber

    September 16, 2011

    I love Amazon for Black Friday. We got a great deal on our TV without having to brave the parking lots. 😉

    I don't get the hype about Missoni. I know I'm not that stylish, but I'm not into it even a tiny bit. And good thing, because I would NOT have been willing to fight over it!

  12. thelessthandomesticgoddess

    September 16, 2011

    Thanks for the comments, ladies! I'm a total weirdo. I drove to a couple of Targets, left disgusted, wrote this post, and I haven't had any desire to go back to Target or hunt around online ever since! I guess my Missoni fever cooled down. 🙂

    @roberta: Thank you so much for the offer! That is beyond sweet of you. I think I am going to move on and save my money. But thank you! 🙂

    @Amber: I'll tell you this, because only a local girl can understand. This shit went down at the Culver City Target. The women there hit their heads and imagined they were shopping on Rodeo. Everyone was dressed to the nines, makeup done, hair done…it was ridiculous. I thought I would be sneaky, and head over to a semi-ghetto Target a few miles away near Baldwin Hills. They hit that one up too! It was unreal. I will never do that again. I like the idea of Black Friday on Amazon. I think we will do that this year! 🙂

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